I’m thrilled to announce that I have published my new book IMPRESSario: Present and Promote the Star Within You. Yes, it’s official! It is now on sale. And it has taken a while!
From concept to draft, first edit, second edit – and yet a third! All up it was probably a process that stretched out over a period of about two years – with the concentrated effort predominantly in the last six months. Who said a book can be written in ninety days?
Of course, it took longer than I imagined. I told myself I would have it finished in May and that I would reward myself by going to Mexico and sharing it with my colleagues at the Association of Image Consultants International. Well I didn’t quite make the deadline – but I went to Mexico anyway!
It is a book that I hope makes a difference to those of you who want to create business success or to stand out in your career through projecting an authentic and powerful brand presence.
Often we have a background story we that we think holds us back or we face obstacles on the entrepreneurial path. In IMPRESSario I share tips and exercises to help you grow your brand but also my personal story of overcoming early heartache with the aim to inspire you to be confident, achieve your personal best and shine in business.
I invite you to become an IMPRESSario – a blend of entrepreneurial business person who is like the producer of a theatrical production – an impresario – and a person who impresses others. After all, YOU are the star and producer of your personal brand and business – the IMPRESSario of your own life and career, as what bigger production could there be?
All good theatrical productions have their share of drama and this is also the case in IMPRESSario. In the pages of this book, you will read about how I overcame the heartache of a teenage pregnancy to eventually reach the point of achieving a successful career. You will also learn how to take your own behind-the-scenes story and use it to positively shape your future direction.
Through sharing my story, part of which was shared in The Sydney Morning Herald/Age, Good Weekend last week, I aim to encourage those of you who may be harbouring negative past experiences and limiting your success by ‘getting in your own way’, to keep going.
IMPRESSario includes inspiring stories, practical steps and easy-to-follow exercises that takes you on a journey and demonstrates how to:
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identify your personal brand
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uncover your star quality
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develop your signature style
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market yourself
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produce a stand out brand and business.
I believe that we all have the power to make a significant impact on our business, career or life through understanding our personal brand; and how to present that brand to others through our personal image and communication.So go ahead, create an impression, make your mark, build your business and be the person you are truly destined to be.
IMPRESSario – Present and Promote the Star Within You, is now available for order! You can learn more about the book and place your order here.
Sue Currie is a speaker, author, consultant and educator recognised as an authority on personal branding to boost image, profile, brand and business. Through her workshops, professional development programs and brand consulting, Sue helps businesses and entrepreneurs position and present an impactful professional brand.
